No athlete has experienced such a drastic fall from grace as Tiger Woods. From being on top of the sports world to becoming a punch line on late shows everywhere, Tiger finds himself in a public image nightmare. His notoriously private personal life is now under the spotlight of the tabloid circus, which flips and shapes the story to fit every new claim made by a Hollywood waitress.
No doubt this is a trying time for the superstar athlete. But does he deserve such intense media scrutiny? And is the multi-million dollar brand that is Tiger Woods threatened?
As much as Tiger says this is a “private” matter, it is not. While he himself didn’t open the doors to his private life, his position as an immense public figure warrants the attention. Unfair as it may be, his golf skills made him a superstar; his private affairs will bring him back down to reality.
Tiger himself never asked to be framed as such a squeaky-clean persona. The media and his endorsements painted him as such. Consequently, in the age of the 24-hour news cycle, perception = reality. With millions made from selling that flawless public image, he now has to defend it against the same people who just weeks ago did nothing but sing his laurels. That’s just how it is.
The chance of Tiger losing his corporate sponsorships is still unlikely. However, the volatility of this continuing saga may be beginning to catch up with him. Bloomberg reports advertisements featuring Tiger Woods have disappeared from prime-time broadcast television and many cable channels following reports of his extramarital affairs, according to data from Nielsen Co.
The longer the tabloid-driven story continues to gain momentum, the greater the danger it has of permanently tarnishing the Tiger Woods brand. As many PR gurus have suggested (who I won’t even pretend to be in the same league as), Tiger needs to get ahead of the story and come clean. The devil is in the details, and right now the tabloids are filling in the details. Staying silent will only continue to fuel the fire.
In the end, Tiger can take a page from Kobe Bryant and Michael Phelps – by putting as much as possible out in the open, apologizing, and then immediately begin rebuilding himself and his family.
Friday, December 11, 2009
Infosys likely to offer 13,000 jobs on campuses
BANGALORE: Infosys Technologies, the country’s second largest IT services exporter, is likely to make 13,000 campus offers to fresh engineering
Interacting with mediapersons here on Wednesday, Nandita Gurjar, senior VP, Infosys said that they have already started going to campuses in about 700 engineering colleges. Infosys had made 20,000 offers to engineering graduates for the 2009 fiscal, though only around 75-80 % of the students actually join the company.
The Indian IT services industry has discontinued the earlier practice of selecting the students a year before they complete their graduation and is now visiting colleges in the final semester itself. According to the Infosys official, they would be closing the 2009 fiscal with around 18,000 freshers and 3,500 experienced hires and it is expected that the same hiring numbers is likely for the coming fiscal.
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Thursday, December 10, 2009
Mac OS X. It’s what makes a Mac
Perfect integration of hardware and software.
Since the software on every Mac is created by the same company that makes the Mac itself, you get an integrated system in which everything works together perfectly. The advanced technologies in the operating system take full advantage of the 64-bit, multicore processors and GPUs to deliver the greatest possible performance. The built-in iSight camera works seamlessly with the iChat software so you can start a video chat with a click. Your Mac notebook includes a Multi-Touch trackpad that supports pinching, swiping, and other gestures. And the OS communicates with the hardware to deliver incredible battery life by spinning down the hard drive when it’s inactive, by intelligently deciding whether the CPU or GPU is best for a task, and by automatically dimming the screen in low-light conditions.Elegant interface and stunning graphics.
The most striking feature of a Mac is its elegant user interface, made possible by graphics technologies that are built to leverage the advanced graphics processor in your Mac. These technologies provide the power for things like multiway chatting, real-time reflections, and smooth animations. Fonts on the screen look beautiful and extremely readable. A soft drop shadow makes it clear at a glance which window is active and which ones are in the background. You can preview just about any type of file using Quick Look, and because the previews are high resolution, you can actually read the text. Built-in support for the PDF format means you can view or create PDFs from almost any application in the system.
- Testing conducted by Apple in August 2009 comparing prerelease Mac OS X v10.6 Snow Leopard with shipping Mac OS X v10.5.8 Leopard. Testing was conducted on a shipping 2.0GHz MacBook system and a shipping 2.66GHz iMac system, both configured with 2GB of RAM. Performance will vary based on system configuration, network, file sizes, data sets, and other factors. These tests reflect the approximate performance of Mac OS X.
- Testing conducted by Apple in August 2009 comparing prerelease Mac OS X v10.6 Snow Leopard with shipping Mac OS X v10.5.8 Leopard. Testing was conducted on a production 2.16GHz MacBook system and a production 2.4GHz iMac system, both configured with 1GB of RAM. Performance will vary based on system configuration, data sets, and other factors. These tests reflect the approximate performance of Mac OS X.
- Based on 4 minutes per song and 128-Kbps AAC encoding; actual capacity varies by encoding method and bit rate.
- Video chatting requires a broadband Internet connection; fees may apply.
- Location information depends on data collected by third parties. These data services are subject to change and may not be available in all geographic areas, resulting in location information that may be unavailable, inaccurate, or incomplete.
- Testing conducted by Apple in August 2009 comparing prerelease Mac OS X v10.6 Snow Leopard with shipping Mac OS X v10.5.8 Leopard. Testing was conducted on a shipping 2.0GHz MacBook system and a shipping 2.66GHz iMac system, both configured with 2GB of RAM. JavaScript benchmarks based on the SunSpider Performance test. Performance will vary based on system configuration, network connection, and other factors. These tests reflect the approximate performance of Mac OS X.
Mac OS X is the world’s most advanced operating system. Built on a rock-solid UNIX foundation and designed to be simple and intuitive, it’s what makes the Mac innovative, highly secure, compatible, and easy to use. Quite simply, there is nothing else like it.
Anatomy of a Mac
A quick overview of the basics, so you can see how easy it is to get started with a new Mac. Watch now
Power of UNIX. Simplicity of the Mac.
Mac OS X is both easy to use and incredibly powerful. Everything — from the desktop you see when you start up your Mac to the applications you use every day — is designed with simplicity and elegance in mind. So whether you’re browsing the web, checking your email, or video chatting with a friend on another continent,* getting things done is at once easy to learn, simple to perform, and fun to do. Of course, making amazing things simple takes seriously advanced technologies, and Mac OS X is loaded with them. Not only is it built on a rock-solid, time-tested UNIX foundation that provides unparalleled stability, it also delivers incredible performance, stunning graphics, and industry-leading support for Internet standards.
Read the UNIX technology brief 
Highly secure by design.
Mac OS X doesn’t get PC viruses. And with virtually no effort on your part, Mac OS X protects itself from other malicious applications. It was built for the Internet in the Internet age, offering a variety of sophisticated technologies that help keep you safe from online threats. Because every Mac ships with a secure configuration, you don’t have to worry about understanding complex settings. Even better, it won’t slow you down with constant security alerts and sweeps. And Apple responds quickly to online threats and automatically delivers security updates directly to your Mac. Learn more
Built for compatibility.
The versatility and power of Mac OS X make it compatible in almost any environment, including Windows networks. It works with virtually all of today’s digital cameras, printers, and other peripherals without the need to manually download separate drivers. It opens popular file types such as JPG, MP3, and Microsoft Word, Excel, and PowerPoint documents. In addition, Mac OS X includes built-in support for the industry-standard PDF format, so you can read and create PDFs from almost any application in the system — perfect for sharing work with colleagues whether they use a Mac or a PC. If you want to run Windows on your Mac, you can do that, too. And Mac OS X Snow Leopard is the only operating system with built-in support for the latest version of Microsoft Exchange Server, so you can use your Mac at home and at work and have all your messages, meetings, and contacts in one place. Learn more
Innovation for everyone.
Mac OS X comes standard with a wide range of assistive technologies that help people with disabilities experience what the Mac has to offer — including many features you won’t find in other operating systems at any price. For example, the built-in VoiceOver screen-reading technology makes it possible for those who are blind or have low vision to control their computer using key commands or gestures on a Multi-Touch trackpad. Mac OS X also offers out-of-the-box support for over 40 braille displays, including Bluetooth displays, and many other accessibility features, such as dynamic full-screen magnification, playback of closed captions, and a scalable screen. Learn more
Reliable to the core.
The core of Mac OS X is built on the same ultrareliable UNIX foundation that powers industrial-strength servers, helping to ensure that your computing experience remains free from system crashes and compromised performance. Even upgrading your Mac to the next version of Mac OS X is reliable and easy. It checks your applications to make sure they’re compatible and sets aside any programs known to be incompatible. If a power outage interrupts your installation, it can start again without losing any data. Best of all, upgrading doesn’t require reformatting your drive; you can keep all your compatible applications, files, and settings. And if something goes wrong when you’re using your Mac, Time Machine is there to keep automatic backups of everything on your drive.
Fully featured, fully loaded.
Mac OS X comes in a single, full-featured version that includes a large collection of beautifully designed applications. They not only let you surf the web, conduct video and text chats, manage your contacts, and accomplish other day-to-day tasks — they also work together to make you more productive and let you have more fun.- * Video chatting requires a broadband Internet connection; fees may apply.
Get Chrome OS Now
Get Chrome OS Now
The open source version of Google Chrome OS was released on Thursday, and tech wizards didn't waste any time turning the code into a workable test version of the new operating system. If you don't want to wait until next year to see what's going on with Chrome OS, then follow this handy guide to find all the information you need to get the new system up and running on almost any computer.(See also "Five Reasons Google Chrome OS Will Succeed" vs. "Google Chrome OS Will Fail: Here are the Fatal Flaws")
Virtual Machine
Since Chrome OS will be streamlined to work only with specific hardware components, you won't be able to just boot the new OS onto your machine. Instead, you'll need to use a virtual machine for Chrome OS. You have two choices. You can either get Virtual Box here, which has options for Windows, Mac, Solaris, and Linux systems. Or, you can download VMware Player for Windows or VMware Fusion for Mac.If you choose the VMware Fusion for Mac option, note that you will only get a 30-day trial version. The full version of the software will cost you $79.99.
Download Chrome OS
Before you get too far ahead of yourself, you'll need to download the compiled version of Chrome OS. You can try the version from gadget Website gdgt (registration required) or a torrent from Pirate Bay. In my tests, the gdgt version did not work with Virtual Box, but this situation may change so read through gdgt's help thread later in the day before giving up on Virtual Box. Some users have also had succes using the VMware Chrome OS file inside Virtual Box.I have not tried the torrent version of Chrome OS, but TechCrunch has and says it works. Be warned, though, the torrent version could come with malware or spyware.
If you download from gdgt, make sure you get the right version of Chrome OS for either Virtual Box or VMware.
If you're a Linux user and you don't need help installing Chrome OS you can also download a USB-bootable version from gdgt.
Once you've downloaded Chrome OS, which could take a while, make sure you unzip the file before proceeding to the next step.
Go Chrome
Once you've got Virtual Box installed and Chrome OS is unzipped, you're ready to go. (Click to enlarge the screen image.) For instructions on how to prep your virtual machine using Virtual Box, TechCrunch has a step-by-step guide for you. VMware users on Windows can follow the instructions found on this blog. These are not Chrome OS specific, but the instructions should work for your purposes.VMware Fusion users can follow gdgt's helpful tips for installing Google Chrome OS on a Mac using VMware Fusion.
Google Web Toolkit
This evening at its Campfire One event,
Speed Tracer is a new extension for Google Chrome that is meant to help developers streamline their web applications. In particular, the tool is built to help optimize AJAXy applications. Obviously there are other tools for speed optimization, but many of these have to do with load time. Speed Tracer is meant to track performance over an extended period of time, as users tap into an app’s various functions. Google’s Andrew Bowers explains that Speed Tracer can track performance bottlenecks in ways that were not previously possible, because it taps into APIs that were built into Webkit for that very purpose (APIs other browser engines don’t offer).The tool will allow developers to isolate exactly which functions in their app are taking a long time to perform, allowing them to monitor performance in real time. It will suggest that developers take a look at certain problem functions (namely actions that take over 100ms, which is when users begin to notice a lag time).
The second major addition announced at tonight’s event is developer guided code splitting. Bowers says that when the Google Wave team was first building Wave, the size of their JavaScript app grew to 1.4 megabytes (that’s a lot, and will lead to a long initial loading time for users). To help deal with this Google found a way to split code into chunks and to only initially serve the portions users needed. In other words, when you go to Wave now, your browser is only downloading the portion of the app it needs to run the most basic functions. If you decide you want to access something beyond that — say, the Settings menu — the app will quickly fetch that once you click the ‘Settings’ button.
This isn’t the first time developers have been able to split their code — in fact, some of them try to fully automate the process. Bowers says that
The third tool to launch this evening was UiBinder, which came out of some of the work Google has done with AdWords. Bowers describes UiBinder as a declarative UI that allows developers to bind a layout template and associate it with a Java file, without having to merge the two. He explains that in a typical Java file, developers often have to combine the layout portion of the application with the logic portion of the app. In that scenario, when a designer wants to tweak the look of the app, the logic has to be tweaked too. Using UiBinder, developers can keep the two separate, so layouts can be adjusted without having to rewrite any logic code.
